Insights from the Broader RET Ecosystem

We asked a few CEOs from our startups to share their outlook on the real estate technology industry in 2025. Here’s what they had to say:

2025: The Year of PropTech Maturation — Roman Pedan, Founder and CEO of Kasa 

“2024 was about “survive ‘til ‘25”— but now, PropTech startups that battle-tested through four years of volatility will emerge stronger than ever. These survivors have proven their worth, delivering tangible value despite market headwinds. In 2025, we expect many PropTech players to shift from 'startup' to 'proven', gaining trust from real estate institutions and driving real results for investors.”

Centralization Is Table Stakes — Tyler Christiansen, CEO at Funnel

“In 2025, centralization isn't just a competitive edge — it's the cost of entry. Property managers (especially third parties) are under pressure to drive efficiency and consistency across diverse portfolios — and centralization is how they're doing it. With the right tech and strategy, owners and managers are centralizing core functions, increasing margins, and providing differentiation of their services through this new operating model."

Technology Solutions for Operational Inefficiencies in High Demand — Bobbi Steward, CEO and Founder at Revyse

“Technology that unifies operational data and financial forecasting will be coveted. We see a growing appetite for platforms that integrate contracts, budgets, and spend forecasting in one place – helping operators make faster, smarter decisions amid uncertain market conditions."

Data-Driven Operational Decisions Take Center Stage — Elik Jaeger, CEO at SuiteSpot

“Data will become the multifamily industry's universal language. Winners will seamlessly integrate AI into workflows while centralizing fragmented operations – driving both cost savings and resident satisfaction.”

Placing Owners in the Driver’s Seat with Smarter Tools — Rowland Hobbs, CEO and Co-Founder at Stake

“With flat rent growth in many markets predicted in 2025 and increasing regulatory pressure, more managers will decrease reliance on large revenue management players. Advancements in AI, the cloud and a focus on resident behavioral changes are making it easier to develop in-house solutions.”

Improving Renter Ease with 'All in One' Solutions — Brandon Tobman, CEO of Get Covered

"As owners and operators are looking for a more streamlined experience for their renters, financial products are going to be a driving factor. Residents don't want five logins for five different products. The future will be a unified solution that offers all of the products in a simple workflow to drive higher adoption."

The End of an Era for Extend and Pretend — Georgianna W. Oliver, Founder and CEO of Tour24

“Pretend and extend is over. Rather than waiting for the interest rate environment to improve, company leaders are actively looking to streamline operations, boost efficiencies and eliminate activities that are distracting from their core business.”