Technology and the Future of Multifamily Leasing

This September, RET Ventures partnered with the annual Blueprint event in Las Vegas to host the “Multifamily Kickoff Summit” — a conference that explored many of the pressing topics facing the multifamily industry, providing attendees with valuable perspective into how owner-operators can leverage various technologies to address significant opportunities and risks in the market.

To kick off the summit, RET Ventures Senior Advisor Shawn Mahoney moderated a panel entitled “Technology and the Future of Multifamily Leasing,” featuring expert panelists Amy Weissberger, SVP of Corporate Strategy at Morgan Properties; Austin Lo, CEO and Founder of Peek; Tyler Christiansen, CEO of Funnel Leasing; and Steven Maltz, VP of Standardization and Process Improvement at Essex Property Trust.

Throughout the conversation, the panelists discussed the importance of the renter experience, diving into opportunities to improve the leasing journey through technology. The speakers gave actionable insights on virtual leasing assistants, CRMs, self-touring, and other digitization solutions that have elevated leasing processes over the past decade, analyzing how these technologies can drive operational efficiencies for leasing teams while eliminating pain points across the leasing journey.

In concluding the session, the panelists explored the next frontier of leasing solutions, sending attendees off with strengthened insights and a more defined roadmap to establish a streamlined renter experience.

Watch the full session below: